by Nick Clelland and Ryan Coetzee
This short, punchy and irreverent book written by two experienced political communicators, provides spin-doctor secrets for managing the media. There are many people who will have to encounter the media in their lives: CEOs, sportspeople, politicians, social media users, celebrities, thought leaders, academics, bloggers, authors – the list is endless. Spin is a go-to book that explains what to do when the media comes calling.
Whether you’ve done something wonderful and newsworthy or whether you’ve done something you wish no one knew about, this book will teach you how to maximise the good news and manage the bad. Spin will also introduce you to a political methodology that actually harnesses the media and which, if used carefully, can grow your business or put that charity you support on the map.