by Catherine Black and Belinda Mountain
Tailored specifically to the digital world in the 2020s, this guide is packed with expert insights along with plenty of real world examples. Weaving core digital marketing principles into a specifically South African context, you’ll learn: how to craft a digital sales strategy; how to create a website; the basics of search engine optimisation; how to write emotive web copy that inspires action; how to navigate the world of influencers and social media.
