How to Succeed in the African Market – A Guide For The 2020s for Businesspeople and Investors

by Winfred Oppong Amoako

Home to some of the world’s fastest-growing economies, Africa is a hot investment destination. More than 75 per cent of companies and investors in Africa are successful. Why? And how could you reap the benefits of doing business on the continent? In this book, business adviser, executive coach and author Winfred Oppong-Amoako presents a detailed picture of Africa’s investment environment, outlining the risks, challenges, misconceptions and opportunities, and providing a step-by-step guide for approaching the African market.

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