Dynamics of Entrepreneurship

by Karen Booysen

Entrepreneurship is a dynamic process constantly evolving through innovation, in that entrepreneurs start a business to sell profitable products and services which often do not previously exist or to improve on those that do. This process requires the entrepreneur to have major skills in different functional areas of the business. Dynamics of Entrepreneurship is about entrepreneurship in the South African business environment. It describes how entrepreneurs can organise resources and activities for the potential business to operate as profitably as possible. It emphasises that marketing and finance are the two most important business functions every entrepreneur needs to know, for both a start-up enterprise and long-term sustainability.

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